DISRUPTIVE IDENTITY FOR A MODERN MARKETING AGENCY.
ARGENTINA
BRAND IDENTITY
Passionate about the new and disruptive ways to approach modern marketing, Plug Collective is a multinational agency that connects businesses and people and that serves brands all over the world. They solve brand challenges and commercial problems by connecting the best talent, and taking full advantage of the digital world.
PLUG WANTED A DISRUPTIVE, BOLD AND VIBRANT IDENTITY THAT WOULD YELL: “WE ARE HERE TO DO THINGS DIFFERENTLY”. THE CHALLENGE WAS TO TAKE THAT VISION AND BRING IT TO A PROFESSIONAL ENVIRONMENT, A BRAND THAT EVOKES TRUST.
CREDITS.
DESIGN STUDIO:
MY ROLE.
BRAND
CONCEPTUALIZATION, GRAPHIC DESIGN
To represent the digital concept behind the brand we created a system based on a glitch as an element that is assembled and disassembled. The resource allows a flexible use that can communicate connection as well. By uniting the elements we were able to create spaces that unify both concepts.
The result was a complex, dynamic and disruptive brand that stands out from the rest, that communicates through visual language, that is not scared of doing things differently, and, at the same time, a brand that you can trust.
