DESIGN AND ART, HAND BY HAND.
BRAND IDENTITY, WEB DESIGN
Sofía Acosta is a visual artist born in Ecuador and currently based in Mexico. Her multidisciplinary work goes from photography intervention to mural art, and her political approach to aesthetic questions the gender and territory narratives.
IN ORDER TO PRESENT HER ART AND HER ACTIVISMS, SOFIA WANTED TO HAVE HER OWN IDENTITY PORTRAYED IN A DIGITAL PORTFOLIO THAT WOULD SERVE BOTH AS A PLATFORM TO EXHIBIT HER ART AND AS A POINT OF CONTACT FOR COLLABORATIONS.
CONCEPTUALIZATION, GRAPHIC DESIGN
The developed identity was designed to represent boldness, focus, movement. The powerful combination of fonts, black and white palette, simple shapes and disruptive layouts help showcase her work without creating visual competition, but still adding character and personality to her image.
For her website I wanted the focus to be on her work, creating a very simple navigation system through her work categories and adding simple animations throughout the site, to showcase her adaptability and complex relationship with the current social topics, but letting her work be the dominant visual.